Executive coaching costs 200 to 600 USD per hour in the US. The ICF Global Coaching Study 2025 puts the all-coaching average at 234 USD per hour globally, 297 USD in North America. C-suite specialists charge 1,500 to 3,000 USD or more.
Every US pricing guide will tell you that much. What none of them cover is what it costs in Central Europe, and what you actually get for the money.
My own rate is public: 430 EUR per 60-minute session, 361 EUR in the first-quarter pack, same rate when your company pays. I’ll show you where that sits in the market and you can do the math yourself.
Executive coaching rates in 2026: the full table
| Segment | Rate per hour | Source |
|---|---|---|
| US: typical executive coaching | 200 to 600 USD | Careerminds, Leaders Adapt (2026) |
| US: ICF ACC coaches | 150 to 300 USD | Tandem Coach (2026) |
| US: ICF PCC coaches | 300 to 600 USD | Tandem Coach (2026) |
| US: ICF MCC coaches | 500 to 1,000 USD | Tandem Coach (2026) |
| US: CEO-only specialists | 1,500 to 3,000+ USD | Leaders Adapt (2026) |
| Global average, all coaching | 234 USD | ICF Global Coaching Study (2025) |
| North America average | 297 USD | ICF Global Coaching Study (2025) |
| Western Europe average | ~293 USD | ICF Global Coaching Study (2025) |
| CEE: business coaching (managers) | 120 to 245 EUR | Czech market survey, Koucbase (2026) |
| CEE: executive coaching (C-level) | 180 to 330 EUR | Czech market survey, Koucbase (2026) |
The CEE rows are the ones you won’t find in any US pricing guide. They come from the Czech market data I compiled for the Czech version of this guide: 3,000 to 8,000 CZK per hour converted at ~24.5 CZK/EUR.
Full programs: US engagements over 6 to 12 months run 10,000 to 60,000 USD. Monthly retainers run 1,500 to 5,000 USD.
Want the number for your exact situation instead of a table? The coaching cost calculator computes your fair range from these bands: your role, territory, coach seniority, engagement length. One minute, no email.
What actually moves the price
- Credentials. The ICF ladder roughly doubles the rate at each step. What it certifies is coaching method, not whether the coach ever ran an engineering org.
- Client seniority. The same coach charges a VP more than an EM, and the work isn’t harder, the budget is just bigger.
- Geography, less than you think. Big-city rates run 20 to 30 percent above smaller markets, but virtual coaching has compressed the gap.
- Who pays. Corporate rates usually sit above individual rates. Mine don’t: companies pay the same public rate as individuals, 361 EUR per session in prepaid packs of 6, no corporate markup.
Coach or mentor? For engineering leaders, wrong question first
A coach asks questions. A mentor has walked the same road and tells you what worked.
When your reorg is on fire, an hour of reflective questions won’t do the trick. What helps is someone who has done the reorg, got burned, and can point at where you’ll get burned. I wrote the full comparison in mentor vs. coach.
That’s why I do mentoring, not coaching: 3,400+ sessions with 300+ leaders in 17+ countries, after building engineering at Mews from 8 to 80 people through Series C.
My pricing is public. All of it.
- 430 EUR for a single 60-minute session.
- 361 EUR per session in the First quarter package: 6 sessions over 3 months, 2,166 EUR.
- Same rate when your company sponsors it: 361 EUR per session in prepaid packs of 6.
- 790 EUR per month as a sparring retainer: 2 sessions plus async access.
Intro session free. Prices without VAT. Full math on the pricing page.
And one thing you won’t find anywhere in the rate table above: rate a session under 7/10 and you don’t pay for it. The average across 3,400+ sessions is 9.17/10, so the guarantee costs me almost nothing, which is exactly the point.
Against the table: 430 EUR sits above the CEE executive band and inside the US mid-range. What the premium buys is the fact that your problem has already crossed my desk, usually more than once. Practice data lives in the statistics.
Is it worth it?
The napkin: replacing one burned-out engineering director runs 40,000 to 80,000 EUR once you count recruiter fees, ramp-up time and the delivery that stalls in between. A quarter of mentoring costs 2,166 EUR.
Most mentees reach their first major milestone in 4 to 6 sessions, which is 2 to 3 months of the calendar.
FAQ
Why do most coaches hide their prices? Quote-after-a-call lets a coach price by the budget you reveal. A public price list cuts both ways: you compare before you talk, the coach commits to one number for everyone.
Will my company pay for coaching? 78% of my mentees are company-sponsored, usually from the L&D budget. One email to your manager usually does the trick: the ROI formula and a forwardable email template are here. Companies pay the same public rate, details on the pricing page.
How many sessions until results show? One burning problem: 1 or 2 sessions. Getting strong in the role: 10 to 15 sessions over 6 to 9 months.
Are cheap coaches worth trying first? A 150 USD generalist sells a different product than a domain mentor, not a cheaper version of the same one. If you want accountability and reflection, it works; if you need someone who has shipped through a Series C reorg, it doesn’t.