What should a coach cost you? Run your numbers.
My own rate is public: 430 EUR per session, 2,580 EUR for a first-quarter pack, same rate when your company pays. Engineering leadership mentoring, 3,400+ sessions with 300+ leaders. Compare it against your range above and decide with open eyes. Full math on the pricing page, the free intro session is how you test the fit.
Executive coaching rates per hour, by territory and coach seniority, 2026
The full model behind the calculator, published as one table. Reference profile: executive coaching for a Director; a VP runs about 15% higher, an engineering manager about 5% lower. Per 60-minute session.
| Coach seniority | United States | United Kingdom | Western Europe | Online, anywhere | Central and Eastern Europe |
|---|---|---|---|---|---|
| Certified, ICF ACC level | $170 – $330 | £120 – £230 | €130 – €260 | €120 – €250 | €70 – €150 |
| Practitioner-mentor | $280 – $550 | £190 – £390 | €220 – €440 | €210 – €410 | €120 – €250 |
| Experienced, ICF PCC, 10+ yrs | $330 – $660 | £230 – £460 | €260 – €530 | €250 – €500 | €150 – €300 |
| Top tier, MCC / C-suite | $550 – $1,100 | £390 – £770 | €440 – €880 | €410 – €830 | €250 – €500 |
Sources: ICF Global Coaching Study 2025, 234 USD/hr global average and 297 USD North America; Tandem Coach 2026 credential bands; Czech market survey 2026, managers 120 to 245 EUR and C-level 180 to 330 EUR per hour. Cite freely with attribution: Kamenistak, M. (2026), marian.coach/coaching-cost-calculator/.
Why coaches won't tell you these numbers
Quote-after-a-call lets a coach price by the budget you reveal. That's the industry default, and it's why the same PCC coach charges one client 300 USD and another 550 USD for the same hour. The ranges in this calculator come from published market data, so you walk into the first call knowing the number before they ask about your budget.
Three things move the price and one thing doesn't. Credentials roughly double the rate at each ICF step. Your seniority moves it: a VP pays more than an EM for the same coach. Geography halves it: CEE runs at about half of US rates. What doesn't move it: the actual quality of advice for your specific problem. That correlates with whether the coach has lived your role, and the certificate is silent on that.
Five red flags before you pay anyone
- A rate far under the fair band for the seniority they claim. A 90 USD "executive coach" is a different product wearing the label.
- No published pricing anywhere. You should not need a discovery call to learn a number.
- Prepay pressure: 6 to 12 months upfront, before a single session together.
- No specifics. "I work with leaders at top companies" and no names, roles, or outcomes.
- No cheap way to test the fit. Serious coaches offer a free or low-cost intro session.
Go deeper
The full 2026 rate breakdown with the sources behind this calculator: what executive coaching costs. Leading engineers specifically? The engineering manager coach cost page has the real numbers. Not sure whether you need a coach or a mentor: the comparison is here. Want the company to pay? The ROI formula and a forwardable email.
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